Careers
Digital Marketing & Web Manager (m/f/d)
Ad Maiora Holding GmbH is a Dresden-based corporate group active in a range of business areas. Under its umbrella, established companies and new business fields are strategically developed and built for the long term.
To centrally manage and further develop our digital activities, we are seeking a Digital Marketing & Web Manager (m/f/d). You will manage, maintain and further develop our corporate websites and digital platforms while taking responsibility for their digital visibility and performance. The focus is on SEO, SEA and Google Ads, web analytics, social media and digital campaign management, as well as ongoing editorial and technical maintenance. The role combines web and platform management with operational digital marketing within a growing corporate group.
Your responsibilities
- Continuously manage, maintain and further develop our websites and digital platforms
- Publish, update and quality-check content, images, data and digital offerings
- Continuously optimise our websites and content for search engines (SEO)
- Plan, manage and optimise Google Ads campaigns (SEA)
- Manage and further develop our social media presence, particularly Instagram and Meta, including digital campaigns
- Analyse website and campaign performance using Google Analytics, Google Search Console and other analytics tools
- Set up and monitor conversion tracking and derive specific optimisation measures
- Create and optimise landing pages and digital campaign content
- Manage newsletters and email marketing
- Coordinate with external web developers and technical service providers
- Continuously optimise the digital visibility, reach and performance of our different business areas
Your profile
- Professional experience in digital marketing, online marketing, web or platform management
- Knowledge of SEO, including on-page SEO, technical SEO, keyword research and content optimisation
- Experience with SEA and Google Ads, including campaign setup, management, evaluation and optimisation
- Confidence using content management systems (CMS) and maintaining websites and digital platforms
- Knowledge of Google Analytics, Google Search Console and conversion tracking
- Experience in social media management, particularly Instagram and Meta, and digital campaigns
- An understanding of web analytics, performance marketing and conversion optimisation
- Confidence working with digital content, image material and web-based applications
- Technical understanding of websites and digital systems; programming skills are not required
- A structured, careful and independent working style and the ability to manage several digital projects in parallel
- Very good German and good English
What we offer
- A responsible and varied position with a high degree of personal responsibility
- A varied remit across different business areas within our corporate group
- Direct collaboration with management
- Short decision-making paths and the opportunity to actively shape digital projects
- Long-term development opportunities within a growing corporate group
- Modern offices in a central Dresden location
- Excellent public transport connections
- A permanent, full-time employment contract